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So far rob has created 12 blog entries.

5 things that makes you happier

5 things that makes you happier Many things can make you happier. Watching a good movie, having a good meal or win a lot of money can make you happier. There is however a distinction between short-term happiness and feeling good and being happy in the long run. All of the mentioned examples

5 things that makes you happier2021-09-26T21:59:52+00:00

Three failed products that have been launched again

Three failed products that have been launched again Many companies that I have come in contact with say that they work with the customers in focus. I have also often heard that companies consider themselves to understand their customers and therefore also develop products that suit the customers. But what exactly do customers

Three failed products that have been launched again2021-09-24T10:51:08+00:00

Illegal trading with product recommendations

Illegal trading with product recommendations Other customers' opinions about a product or company can influence whether a customer chooses a specific product or a specific company. Many people today use the Internet during their buying process to gather information about a product or to get product recommendations from various test sites or from

Illegal trading with product recommendations2021-09-24T10:41:01+00:00

Engage your customers and employees and gain loyal customers

Engage your customers and employees and gain loyal customers Engaged (committed) customers and employees affect the relationship between them and the company. One of the advantages of engagement over satisfaction is that satisfaction is backward-looking while engagement is forward-looking. Engagement thus says more about future behavior than what satisfaction does. When customers feel

Engage your customers and employees and gain loyal customers2021-09-24T10:38:52+00:00

Solve incidents in a good way and gain more loyal customers

Solve incidents in a good way and gain more loyal customers All companies sooner or later have incidents. Incidents can be, for example, incorrect delivery to a customer, products that break or a subcontractor who handles the customer incorrectly. Regardless of what caused the incident, it is the company that made the sale

Solve incidents in a good way and gain more loyal customers2021-09-24T10:33:22+00:00

Offer good service to get more loyal customers

Offer good service to get more loyal customers Offering good service is a value for the customers and an effective means for companies to compete against other companies. Research shows that good service can make customers more loyal and willing to pay more for the company's products or services. There are four important

Offer good service to get more loyal customers2021-09-24T10:33:44+00:00

Create customer loyalty by helping your customers to buy and use your products

Create customer loyalty by helping your customers to buy and use your products One way to offer value to the customers is to facilitate the customers' buying process and use of the products. Facilitating the buying process and the use of the products is one part of the value that customers are offered

Create customer loyalty by helping your customers to buy and use your products2021-09-24T10:34:04+00:00