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The importance of customer loyalty Customer loyalty among other things creates returning customers, and research shows that five percent more returning customers can increase the company’s earnings by 25 to 85 percent. This means that there are huge profits to be gained by increasing customer loyalty and getting more returning customers. A returning

Do you have a company with loyal customers or maybe only returning customers? Many companies claim they want loyal customers and consider themselves to have many loyal customers. They then define loyal customers as the customers that return to the company several times. But is it really a true sign that a customer