5 things that makes you happier Many things can make you happier. Watching a good movie, having a good meal or win a lot of money can make you happier. There is however a distinction between short-term happiness and feeling good and being happy in the long run. All of the mentioned examples
Three failed products that have been launched again Many companies that I have come in contact with say that they work with the customers in focus. I have also often heard that companies consider themselves to understand their customers and therefore also develop products that suit the customers. But what exactly do customers
Are you using the same methods as Hare Krishna? Do you usually give gifts to your customers? Why? Because you want them to like you maybe? Research shows that people buy more from a person they like, so it can be positive to get customers to like you. This is not strange in
Do you have the ability to find trends in in the world around you? Is a new salesperson who manages to land a big deal a good salesperson? Is a new CEO skilled if the company shows a larger profit than before? Is the majority of the customers satisfied if you meet four
Illegal trading with product recommendations Other customers' opinions about a product or company can influence whether a customer chooses a specific product or a specific company. Many people today use the Internet during their buying process to gather information about a product or to get product recommendations from various test sites or from
Engage your customers and employees and gain loyal customers Engaged (committed) customers and employees affect the relationship between them and the company. One of the advantages of engagement over satisfaction is that satisfaction is backward-looking while engagement is forward-looking. Engagement thus says more about future behavior than what satisfaction does. When customers feel
Solve incidents in a good way and gain more loyal customers All companies sooner or later have incidents. Incidents can be, for example, incorrect delivery to a customer, products that break or a subcontractor who handles the customer incorrectly. Regardless of what caused the incident, it is the company that made the sale
Offer good service to get more loyal customers Offering good service is a value for the customers and an effective means for companies to compete against other companies. Research shows that good service can make customers more loyal and willing to pay more for the company's products or services. There are four important
Create customer loyalty by helping your customers to buy and use your products One way to offer value to the customers is to facilitate the customers' buying process and use of the products. Facilitating the buying process and the use of the products is one part of the value that customers are offered
The impact of products and services on customer loyalty There are many tricks for a company to get their customers to come back, but the two most important driving forces to get truly loyal customers are to offer high value to the customers and to have a good relationship with the customers. These
